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Potentiate own media

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Potentiate own media

The mismanagement of own media can bring many disadvantages for the brand
· Iron paper ensures that 61 percent of consumers say they feel better and willing to buy from a company that promotes the marketing content

· As the concept and benefits of content marketing is broken and challenges, the marketing strategy is done
Own media are channels that you control yourself, such is the case of websites, blog or social networks. Their goal is to create long-lasting relationships with existing prospects using earned media in parallel.

It has many benefits such as control over these, it has a certain cost efficiency, sustainability, versatility, versatility and audience niche. But it also has USA Email Lists some challenges such as it does not guarantee success, the complication of the company does not give confidence and that scaling takes time and dedication.

As soon as the concept and benefits of content marketing are broken down, as well as lastre view  the challenges it presents for the online marketer. Therefore, it is necessary to delve into how to create and implement an effective content marketing plan, such is the case of specific channels and optimize them.

In addition to measuring and analyzing its progress and finally how to review the strategy in this area to achieve sustainable success over time.

Related notes:
· Characteristics of the consumer when making a purchase
· Digital Marketing: Get the best approval for your brand
· Direct and bidirectional interaction between consumers and companies

Create your marketing strategy:
In order to position the brand, the content strategy must have a deep understanding of the nature of the organization. Therefore, you must develop its mission, vision and values, as well as the available resources, such as the specific area where the company operates and its competitive advantage.

Fundamental steps for your strategy:
Iron paper ensures that 61 percent of consumers say they feel better and willing to buy with a company that promotes content marketing . This is responsible for informing and talking about issues related to the market and about possible problems and doubts that potential customers have.

Another strategy is the content email , this allows us to directly send the commercial message, mainly to send promotions, acquire businesses, request sales or donations.

Social networks , according to Ironpaper the 43 percent of purchasing decisions are influenced by Facebook. According to the Rdstation portal , this communication channel is very important because it allows the creation of shortcuts from publications.

Figures from Statista predict that by 2020 the number of users on social networks will reach 2.96 billion .

In addition to this, it is important to consider search marketing , with the growth of internet searches, some companies have known how to apply them as a strategy. Today the most used search engine is Google, according to Statista , it registers 3.8 million searches per minute.

Here comes the SEO that is responsible for adapting the websites to the maximum for their positioning in the search engine. As a tool you can use sponsored links , these help direct potential customers, just like a normal one, the difference is that it appears as advertised on the search network.

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